Faster, Promotion-Ready Forecasting Across 140 SKUs
Demert Brands uses StockIQ to plan promotional demand across Walmart, Target, Amazon, and major retail channels — without relying on slow, spreadsheet-based forecasting.
Demert Brands is a consumer packaged goods company best known for its “Not Your Mother’s” brand. The company distributes across major retail, drug, grocery, Amazon, and direct-to-consumer channels. Their planning team manages approximately 140 SKUs across two locations — a primary facility in Tampa and a Midwest 3PL — supporting national retail distribution.
140 SKUs
2 distribution locations (Tampa + Midwest 3PL)
Multi-channel retail distribution (Walmart, Target, CVS, Walgreens, Amazon, DTC)
Centralized demand planning
The Challenge
Planning High-Impact Promotions Inside Fixed Lead Times
With demand heavily influenced by retail promotions — BOGOs, end caps, and side caps — often requested within fixed production lead times, Demert’s lean planning team needed a structured way to model promotional lift without distorting baseline forecasts.
Sudden promotional lifts layered on base demand
Retail-driven variability across multiple national channels
Short reaction windows inside production lead times
Large, slow Excel files that made forecasting cumbersome and time-intensive
The StockIQ Solution
Structured Event Lifts Built Into the Forecast
With StockIQ, Demert replaced manual Excel adjustments with structured event lifts — enabling planners to model promotional demand separately from baseline forecasts, increase volume by unit or percentage during promotional windows, and automatically return to normal levels without compromising forecast integrity.
Event lift modeling for promotions
Base vs. event demand separation
Centralized forecasting platform
System-driven planning versus spreadsheet modeling
The Results
From Spreadsheet Bottlenecks to Scalable Forecasting
With StockIQ, Demert transitioned from slow, unwieldy spreadsheet planning to a structured forecasting environment built for retail complexity.
Significantly reduced time spent managing large Excel files
Improved ability to plan BOGOs and retail promotions inside lead times
Cleaner separation of baseline and promotional demand
Greater confidence in supply alignment across channels
They can now:
Adjust forecasts quickly for retail promotions
Return to baseline demand automatically after events
Plan across multiple major retailers in one system
Spend less time maintaining spreadsheets and more time planning
“StockIQ is night and day versus Excel.”
Eric Falkenmeyer
Technology + Team Fit
Built for Planners. Backed by Experts.
StockIQ’s onboarding and ongoing support were critical to Demert’s success. From implementation to supply-side rollout, the team received hands-on guidance to ensure adoption across both demand and supply planning.
“Jenna has been an amazing help with our implementation of StockIQ with Demert Brands and the ongoing process of getting our supply side up and running.”
See How StockIQ Can Help You Optimize Inventory and Forecast Smarter
Whether you’re managing thousands of SKUs or scaling a lean team, StockIQ helps you plan with clarity and deliver results.
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