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15% Reduction in Excess Inventory and Improved Forecast Confidence

Meridian used StockIQ to isolate promotional spikes and unusual sales events, allowing a lean team to manage 2,000+ SKU-location combinations and eliminate costly third-party storage—all without relying on manual spreadsheets.

About the Company

Meridian is a premier South African wine and beverage distributor specializing in still wines, sparkling wines, and premium beverages. Founded in 1997, the company operates three regional warehouses with a central hub in Cape Town, serving retail, hospitality, and wholesale customers nationwide.

The Results

Reduced Excess Inventory by 15% While Improving Forecast Confidence

  • With StockIQ, Meridian achieved measurable operational and financial improvements across their distribution network, including:

    • 10–15% reduction in excess inventory carrying costs
    • More accurate sales targets based on true baseline demand
    • Elimination of expensive third-party storage requirements
    • Three demand planners managing the full portfolio through automated exceptions
  • They can now:

    • Detect and isolate promotional demand before it distorts forecasts
    • Build realistic sales targets without inflated peaks
    • Provide suppliers with advance notice of large promotional events
    • Adjust procurement strategies in real-time to account for market volatility

The Challenge

When Promotional Peaks Distort Demand and Inflate Inventory

Meridian faced inconsistent demand driven by promotional activity and one-time sales events, which were being treated as baseline demand. Sales targets were built on historical peaks without separating true demand from exceptional events, leading to systematic over-ordering and a warehouse capacity crisis.

  • Artificially inflated sales targets growing roughly 10% year-over-year

  • Promotional spikes embedded into baseline forecasts

  • Limited visibility into which sales were event-driven versus organic

  • Excess inventory overflowing 1,800-pallet capacity and requiring costly third-party storage

The StockIQ Solution

Cleaner Demand Signals Through Unusual Sales Detection and Event Management

Meridian implemented StockIQ to move from experience-based planning to a structured, data-driven process. The platform’s unusual sales detection and event management capabilities allowed the team to isolate promotional spikes and prevent one-time events from distorting baseline forecasts.

  • Unusual sales detection to identify and flag demand anomalies

  • Event creation and management to isolate promotions and one-time orders

  • Automated exception reporting across 770+ unique SKUs

  • Multi-level forecasting by SKU, category, location, and customer

Testimonials

“StockIQ has become a core function of our demand planning division. It’s really helped us with better data and stronger discussions with our sales teams and internal stakeholders.”

Technology + Team Fit

Built for Real-World Planners, Flexible Enough for Human Judgment

StockIQ’s combination of automated detection and manual override capabilities allowed Meridian’s team to adopt the platform quickly and adapt it to their business realities. By cleaning historical data and automating the "heavy lifting" of exception management, the team can now focus on strategic refinement and supplier collaboration.

  • “The main reason we switched was functionality. StockIQ provides exactly what we needed, especially unusual sales detection and the ability to create events with better visibility and reporting.”

See How StockIQ Can Help You Optimize Inventory and Forecast Smarter

Whether you’re managing thousands of SKUs or scaling a lean team, StockIQ helps you plan with clarity and deliver results.

Get a Demo Today