Skip to content
StockIQ Technologies

Resources | Customer Stories

Faster, Promotion-Ready Forecasting Across 140 SKUs

Demert Brands uses StockIQ to plan promotional demand across Walmart, Target, Amazon, and major retail channels — without relying on slow, spreadsheet-based forecasting.

Request a Demo

About the Company

Demert Brands is a consumer packaged goods company best known for its “Not Your Mother’s” brand. The company distributes across major retail, drug, grocery, Amazon, and direct-to-consumer channels. Their planning team manages approximately 140 SKUs across two locations — a primary facility in Tampa and a Midwest 3PL — supporting national retail distribution.

The Results

From Spreadsheet Bottlenecks to Scalable Forecasting

  • With StockIQ, Demert transitioned from slow, unwieldy spreadsheet planning to a structured forecasting environment built for retail complexity.

    • Significantly reduced time spent managing large Excel files
    • Improved ability to plan BOGOs and retail promotions inside lead times
    • Cleaner separation of baseline and promotional demand
    • Greater confidence in supply alignment across channels

  • They can now:

    • Adjust forecasts quickly for retail promotions
    • Return to baseline demand automatically after events
    • Plan across multiple major retailers in one system
    • Spend less time maintaining spreadsheets and more time planning

The Challenge

Planning High-Impact Promotions Inside Fixed Lead Times

With demand heavily influenced by retail promotions — BOGOs, end caps, and side caps — often requested within fixed production lead times, Demert’s lean planning team needed a structured way to model promotional lift without distorting baseline forecasts.

  • Sudden promotional lifts layered on base demand

  • Retail-driven variability across multiple national channels

  • Short reaction windows inside production lead times

  • Large, slow Excel files that made forecasting cumbersome and time-intensive

The StockIQ Solution

Structured Event Lifts Built Into the Forecast

With StockIQ, Demert replaced manual Excel adjustments with structured event lifts — enabling planners to model promotional demand separately from baseline forecasts, increase volume by unit or percentage during promotional windows, and automatically return to normal levels without compromising forecast integrity.

  • Event lift modeling for promotions

  • Base vs. event demand separation

  • Centralized forecasting platform

  • System-driven planning versus spreadsheet modeling

Testimonials

“StockIQ is night and day versus Excel.”

Eric Falkenmeyer

Technology + Team Fit

Built for Planners. Backed by Experts.

StockIQ’s onboarding and ongoing support were critical to Demert’s success. From implementation to supply-side rollout, the team received hands-on guidance to ensure adoption across both demand and supply planning.

  • “Jenna has been an amazing help with our implementation of StockIQ with Demert Brands and the ongoing process of getting our supply side up and running.”

See How StockIQ Can Help You Optimize Inventory and Forecast Smarter

Whether you’re managing thousands of SKUs or scaling a lean team, StockIQ helps you plan with clarity and deliver results.

Get a Demo Today