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January 31, 2025

An Overview of Supply Chain Planning

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Supply chain planning is a critical process for inventory-based businesses, which dictates the flow of goods and resources. At its core, supply chain planning is simple: it seeks to balance supply and demand, while accounting for various factors such as consumer habits, market trends, and lead times. While supply chain planning has long been essential, it’s becoming even more vital (and complex) in the modern era. Global disruptions, technological breakthroughs, and shifting consumer demands have redefined how businesses need to approach their supply chains and planning processes. To keep up with today’s innovation and challenges, companies must overhaul their supply chain planning strategies to meet current demands.

This article gives you a comprehensive overview of supply chain planning, including tips for mastering it in your own organization, and key trends shaping this space. 

The Basics of Supply Chain Planning 

Supply chain planning is an expansive concept, which involves developing and deploying strategies and procedures to manage the way goods, information, and finances move across an entire supply chain network. It involves the coordination of every aspect of a supply chain business, and includes demand forecasting, procurement, production scheduling, inventory management, logistics, and distribution. 

Supply chain performance plays a key role in business success in 2025 and beyond, and makes a significant difference in organizational outcomes. For example, data shows that $163 billion worth of surplus stock ends up as waste. If a supply chain business is optimized and there’s less surplus stock, that waste can be vastly reduced, therefore leading to fewer inventory and financial losses.  

Additionally, research has found that only 21% of supply chain leaders believe their supply chain management process is “highly resilient” to disruptions, while further research shows that “disruptions in supply chain operations are set to stay.” These disruptions are due to things such as “geopolitical conflicts, inflationary pressures, and the recessionary environment, climate change, weather events, or other issues yet to emerge.”

What this demonstrates is that businesses need to strengthen their supply chain planning for two main reasons: to improve their business today, and to best prepare it for the future. 

Components of Supply Chain Planning

While the specific components of supply chain planning can vary from business to business, some elements are typically universal. 

These include:

Inventory management + planning

Inventory management and planning involves monitoring inventory, and taking actions that improve inventory efficiency and reduce operational costs. This might include monitoring inventory for stockouts and excess, identifying dead inventory, meeting service levels, tracking inventory expiration dates, and inventory balancing.

This aspect of supply chain planning focuses on determining the optimal inventory levels, replenishment cycles, and safety stock thresholds to prevent stockouts while avoiding excessive inventory carrying costs. This can be done by using inventory analytics to gain real-time perspective into what’s happening with your inventory. 

Demand forecasting

Demand forecasting is a critical component of effective supply chain planning. It involves the systematic forecasting of customer demand for a product and uses historical data, market trends, and consumer behavior to inform the forecasts. 

When it comes to supply chain planning, demand forecasting needs to take different forecast hierarchies into account, along with special events (such as promotions or other types of unusual demand) and latest items. 

Proper demand forecasting enables businesses to align production, inventory, and distribution strategies, minimizing the risk of overstocking or understocking and ensuring that the right products are available at the right place and time.

Supply Planning

Supply planning is the management of the actual production and procurement of the inventory you stock. It involves allocating resources, scheduling production processes, and managing the entire supplier network, among other things. 

Effective supply planning is a crucial part of supply chain management because it can optimize production efficiency, reduce lead times, and mitigate the risks of supply shortages. 

Sales, Inventory, and Ops Planning

Sales, inventory, and ops planning (also stylized at SIOP) is a planning process that integrates demand, supply and financial planning. It is the coordination of these different aspects of an organization and is designed to help leaders align their business units and make informed decisions. 

What does SIOP look like on the ground? It is typically a process that is conducted monthly, which involves forecasting, supply planning, and demand planning, as well as an executive review process. It usually culminates with executives and leaders from different business units meeting to work through scenarios, make choices, and address any issues. 

Key Trends in Supply Chain Planning

As we move through the coming months and years, it’s clear that supply chain planning is being shaped by several transformative trends that reflect the evolving demands of businesses and consumers. 

They include:

1. Digital transformation

The adoption of advanced technologies like artificial intelligence (AI), machine learning, Internet of Things (IoT), and predictive analytics are revolutionizing supply chain planning. Just take a look at AI alone: the global AI in supply chain market size is expected to balloon to a value of more than $157 billion by the year 2033, demonstrating unprecedented growth in this space. Digital tools are enhancing decision-making, optimizing processes, and improving the customer experience. 

2. Ethics initiatives 

Ethical, transparent supply chains are no longer an option: they’re a priority for companies around the world, and their customers. Businesses are increasingly shifting towards ethical supply chains, where fair labor practices, sustainability, environmental responsibility, and transparency are prioritized. When it comes to supply chain planning, this means working with ethical suppliers, leveraging technology for transparency, and setting (and sharing) ethical benchmarks. 

3. Balancing globalization and localization

The supply chain is increasingly becoming globalized, with businesses partnering with suppliers from around the world. However, supply chain disruptions highlight the need to balance globalization with localization. Now, companies are diversifying suppliers and weighing the benefits of regional manufacturing hubs. This can reduce the likelihood of single points of failure, and mitigate risks that might come with globalization such as political turmoil, trade limitations, and logistics delays.

4. Real-time data integration

Technologies such as IoT, blockchain technology, advanced demand forecasting, and data analytics have elevated real-time data integration in supply chains. For example, IoT devices provide minute-by-minute updates on inventory transportation, while blockchain allows for transparency and traceability. These advancements enable companies to not only monitor their operations in real-time, but also identify and respond to changes in demand. 

5. Resilience and risk mitigation

In recent years, we’ve learned many lessons about supply chain risks and disruptions. Studies show that supply chain disruptions are now the norm, with 9 out of 10 respondents of one survey saying they encountered supply chain challenges in 2024. To combat everything from trade wars to natural disasters, companies are increasingly adopting risk management frameworks, scenario planning, and diversification strategies to prepare for uncertainties. Flexibility, responsiveness, and resilience are now essential attributes of successful supply chain planning. 

Supply Chain Planning Best Practices

Supply chain planning plays an integral role in a successful inventory-based business, because it governs all the different aspects of the business, and aligns supply, demand, revenue, and operations. But because of the scope of supply chain planning, it can be complicated to execute, without some best practices in place.

Here are some things to keep in mind when executing supply chain planning: 

1. Leverage advanced supply chain technology 

Having the proper supply chain technology in place is essential for executing this process properly. When you’re using a supply chain planning suite, for example, you’ll have access to advanced forecasting tools, inventory analytics, and supplier tracking features, which give you real-time visibility into your operations. 

These tools are also critical for supply chain planning because they don’t just give you raw data: they also give you key insights. Immediately, you’ll quickly know what you’re going to sell, what you need to buy, and what you’re out of, so you can make rapid fire decisions that help your business thrive.

2. Establish strong collaboration and communication practices

As you can see, supply chain planning involves all the business units within a supply chain business. Because of this, excellent collaboration and communication are vital. Firstly, establish strong and collaborative partnerships with all suppliers, distributors, and key stakeholders to foster an environment of effective communication and information sharing.

Also, because cross-functional collaboration is essential, be sure to align all internal business units. Establish communication and data-sharing protocols, be sure that there’s a culture of open communication within your organization, and be sure to address any communication silos or deficiencies. These can often be present between functions such as sales and operations, for example. 

3. Strengthen your demand forecasting practices

Supply chain planning is rooted in demand forecasting, so if your demand forecasting is falling short, your supply chain planning will follow suit. Make sure you’re using demand forecasting systems that support the level of visibility and accuracy you need. For example, you should be able to utilize different forecast hierarchies, and your forecasts should be able to take special events into account. 

4. Solidify your data-gathering abilities and quality

Supply chain planning relies on an abundance of accurate, up-to-date data. For example, if you want to shorten your delivery times, you’ll need to understand the speed at which certain inventory is moving from individual suppliers. If you want to reduce the amount of stockouts you have, you’ll need to have real-time insights into your inventory.

If there are gaps in your visibility, or you have questions that hinder your ability to effectively execute supply chain planning, then you might need to improve your data gathering systems. If this is the case, you can turn to technology-based inventory solutions, which can provide you with all the data and insights you need.

5. Continuously monitor and adapt to changing market dynamics

The supply chain is both shaped by market dynamics and is operating in its ecosystem. The two go together, and because of this, supply chain decision-makers need to keep a watchful eye on the market. 

Constantly monitor market conditions, relevant news making events, and updates which might drive customer behavior. You can also watch KPIs for indicators of how market dynamics are impacting your business. Insights into inventory turnover, order fulfillment rates, and lead times can help you understand how your business is being impacted by the market, and what changes you need to make to stay efficient. 

You can also utilize predictive analytics and scenario planning to quickly adapt to sudden changes in demand, supply disruptions, or market fluctuations. 

Supply Chain Planning Challenges to Overcome

Despite recent advancements in supply chain planning, there are many challenges in this space that companies need to navigate. 

Here are some of the most common supply chain planning challenges your organization can encounter (and how to overcome them).

1. Talent shortages and skill gaps

We’re currently in the midst of a multi-billion-dollar talent shortage, which is leaving millions of jobs unfilled. The supply chain is not immune to these challenges, particularly in roles requiring advanced technical and analytical skills. As automation and digital tools become more prevalent, the need for skilled workers is increasing. To overcome talent shortages and skills gaps, companies must invest in the right tools and training to upskill their current workforce, and take steps to attract top talent.

2. Demand volatility and market uncertainty

Today’s market is more uncertain and unpredictable than ever. It’s marked by rapidly changing consumer preferences, economic fluctuations, and unpredictable global events, which create challenges in things like demand forecasting and inventory management. Businesses must adopt advanced technologies, emerging platforms, and agile strategies to respond to demand shifts and to maximize profitability.

3. Balancing cost-efficiency with resilience

Cost-efficiency is essential in the highly competitive supply chain, to keep prices low for consumers and margins high for businesses. But the focus on cost-efficiency in supply chain planning needs to be balanced with the need for resilience. While lean supply chains minimize expenses, they are often less resilient to disruptions. Striking the right balance between efficiency and flexibility requires strategic supply chain planning.

4. The pace of technology

The rapid pace of technological advancement in the supply chain is both a benefit and a challenge. While emerging technologies like AI, blockchain, and IoT offer immense opportunities for optimization and innovation, keeping up with these developments can be daunting for businesses. To stay ahead, companies must adopt a strategic approach to technology adoption and deployment. For example, start by identifying technologies that align with your specific supply chain goals, before slowly investing in tools that can best benefit your business. 

Achieve Optimal Supply Chain Planning with StockIQ

Supply chain planning is the core of any inventory-based business, and it can enhance how that business operates today, while also helping it achieve its biggest future goals. For that to happen, inventory-based businesses need to be using robust technologies, which give you the clear data and insights needed for this process.

StockIQ is a comprehensive supply chain planning suite, targeted at manufacturers and distributors, which offers you all the features you need for supply chain planning. This next-generation supply chain planning product provides you with the answers you need to execute supply chain planning and optimize your operations. 

Interested in seeing how StockIQ can drive excellence in supply chain planning in your organization? Contact us today or request a StockIQ demo.

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